The London tube map is our kind of design.  It is colourful, clear, useful, there is a method behind it and looks amazing, in fact it is just all round brilliant.  Imagine how excited we were when we got asked to design some products incorporating this icon of graphic communication.  You are right, very very excited.  We have tried to use the map:

In all its splendour: on the remember me all lines key hooks, the series have a section of the map on their face and four join together to form zone 1.
With a graphic twist: on the remember me pure lines key hooks where we have boldly used the line colour and part of the route of a single tube line and the envelope angel envelope reuse labels where the address lines resemble the Northern tube line of the map, complete with Angel station.

Underground Range:

• with the Olympics just around the corner now is the time to get a little London in your product offering
• its official, yes its a genuine Blue Marmalade and London Transport collaboration
• make for great souvenirs and are easy to carry home for visitors fond of their London memories
• is made with R&R (recycled and recyclable materials), respite for the planet
• keeps it close to home. Designed and made in Britain